Lead Generation Website Design and Development

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Lead Generator Website Design

Leads are essential to driving sales. Lead Generation Websites are vital to closing deals. But how do we acquire leads and why are they so important? Well, leads are basically potential customers. They are the targeted group of people who are most likely to buy what you’re selling. Sure, you could market to any group of people. But if you target just the people who expressed interest in your product or service, you’re more likely to earn their business.

Securing leads is one of the most fundamental strategies to maintaining a steady flow of business over time. Traditional methods of gathering leads, like direct mail or cold calling, are still effective to a point, but the trend now is to go digital. Even with those traditional methods, it’s likely that you’re driving leads to your website or they’ll seek out your website naturally to find out more information. Either way, your website can be a major source for leads, as long as you build it with that goal in mind. You could be spending most of your marketing efforts on flyers and advertisements, but if you can’t capture contact information from people, then it makes it harder to convert them into customers.

The goal of a lead generating website is to acquire that contact information from potential customers. This means that your website must be designed in such a way that it captures visitors’ names, addresses, phone numbers, email addresses, etc. It seems straightforward, right? Sometimes it’s as easy as putting a form on your website for people to fill in. However, it’s not always that simple. Not everyone will be willing to give up their personal information so easily. This is why many businesses find that generating leads is one of the hardest things to do. You have to consider the different types of people who will visit your site and the different stages of the buying process they might be in. Some visitors may just be doing research, like evaluating and comparing options. Others might be ready to make a decision and move forward with a purchase. With a well-designed website, you can cater to any type of visitor, no matter what stage of the buying process they’re in.

So, how do you design a lead generating website? According to Marketing Land, it all starts with finding your audience. It is imperative to understand your customers, create credibility for your business (insert legitimizing presence link), segment your leads, define and measure your key performance indicators, and constantly test the performance of your tactics throughout the process. Once you have a good grasp on your audience, you can then construct a blueprint for a website that will fit your customers’ needs. Here are a few elements you might want to consider for your website blueprint:

  • Choose a personal design for your website. These days, anyone can create a website using pre-built templates, but there can be some real advantages to working with a professional marketing company to build a website for your business. Not only will the structure be customized to fit your business’s goals and values, but also every aspect of the design will be tailored with your customer and lead generation in mind. From the colors on the landing page to the organization of the navigation menu, a professional website designer will know exactly how these different features affect your visitors. If you want to start brainstorming ways to give your website a facelift, check out these current design trends.
  • Include calls-to-action (CTAs) throughout your website. You want to make it easy for visitors to learn more or get involved as much or as little as they want to. Sometimes people will visit your website and know exactly where to find the information they’re looking for, and other times they will rely on the search tools and navigation structure of your website to guide them. It’s best to cater your CTAs to fit every possible type of visitor so that you have the most chances to get their attention and capture their lead information. To start brainstorming now, here are some CTA examples. Place a simple CTA on the website landing page giving visitors the option to submit their email address and subscribe to business marketing emails or deals. This is a very easy, non-commital way to capture lead information. The less information you ask for during this initial connection, the more likely people are to provide it. So, it can be advantageous to ask for just a name and email address to start. If you’re looking to capture specific information beyond that, we can help you strategize how to add CTAs to other parts of your website in order to hook the right customer at the right time.
  • Provide testimonials with pictures or videos to enhance your credibility. Attaining your visitors’ trust is essential if you ever want them to feel comfortable enough to hand over their personal information. Adding a face to your testimonials gives them some life and makes them feel more authentic. Video testimonials can be even more effective because you can see the person is real and you get a better sense of their emotions, making the testimonial that much more convincing. Here are 5 easy ways to use customer testimonials.

What We Can Do

Are you interested in creating a lead generating website for your business? JRS Marketing Communications can help! We have over 20 years of experience helping businesses expand their reach. Whether building a new website from scratch or revamping your existing website, we have the expertise and understanding of contemporary marketing methods to ensure you’re making a lasting impression. Here are the steps we’ll take to get the process started:

  • First, we’ll audit your existing website structure. We want to ensure your website achieves your goals and reflects your sales cycle. To do this, we’ll talk with you about your business, your goals, and your customer profile. We’ll take a look at how your website is currently set up to see if it includes all the basic elements that we have proven to be crucial when designing a lead generating website.
  • Next, we’ll study your website’s traffic. We want to determine how existing visitors come to your website and interact with it. This will greatly influence the design because it will help us understand your customers and the way they use your website at various stages in the buying process. Also, it is important to identify where your leads are currently coming from, so you can strategize the best ways to engage with them at every point.
  • Finally, we’ll set a strategy. We want to design and execute a plan to achieve your goal of generating new leads through your website. We’ll implement a comprehensive, personal website design that will be catered to the specific customer profiles we outline. We’ll also use different types of communication within your website in order to increase your chances of making a connection. Videos, blog posts, and social media posts are all great points of contact for different types of visitors. At JRS Mar/Com we offer video production and copywriting services to make sure you always have professional  and up-to-date content.

If you’re ready to get started, give us a call today at (312)339-9359.

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