Think about your business. Now picture your ideal customer. How did they find out about you? Most businesses track this information as much as possible. Just as important, consider how do new clients find you?
These are all traditional, and costly, ways to sell your brand.
What if I told you there was a free form of advertising where you control the messaging and can promote any of your products or services? What if I told you promoting your business this way will lead to more people learning about your business? More people learning about your business means more potential customers.
Social Media Marketing has been a growing factor in large and small businesses. No business is too personal or too mundane to have their own active presence highlighting employee news, recent product developments and/or whatever strikes their fancy. Since social media communication is two-way, your potential customer can respond to anything you post. This information is useful in making product decisions and may provide personal insight into the folks you’ll be working with. Social media marketing is a great way to increase the number of people who see your press releases, hiring announcements, job listings, product news, and any other content you deem relevant.
There are multiple platforms across social media, such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Reddit. Any or all of these sites offer an opportunity for you to get your brand “out there”. Build an audience. Post things people will like and share. From the likes and shares you can learn about your customers and what they are interested in. The likes and shares allow for additional exposure. Each of these platforms offer analytics, which you can use to track who is seeing your posts. In time, through analytics provided by each platform, you will be able to adjust your message to fit the demographics of the individual sites.
Posting frequently to your website and then sharing it across social media platforms allows for additional exposure to clients who may not be familiar with your product or service. Think of it as adding another resource to your media list. If people connect with the content, they visit your site and become aware of your business. When posting, remember photos, videos, blog posts, and other content are all valuable to clients who may be looking to connect with you.
There is no telling what people will share with their friends, keep it fun, light and informative.
Right this instant your ideal customer is searching for businesses just like yours. The process for finding your business probably looks a lot like this:
Engaging existing customers on social media is an important tool to help your business to educate people about all the unique benefits you offer. By including keywords in your posts, increased social traffic will ultimately help by improving your site’s Search Engine Optimization (SEO). The more relevant, timely content you provide, the more you engage in social media, the more relevant your business becomes to search engines such as Google. It’s also important to be aware that social media sites are search engines too. An active presence on social media will improve your online search ranking.
It used to be that not all businesses had websites. Today, virtually every business has a mobile friendly website. Not all businesses leverage social media, but the businesses that will survive and grow will utilize social media as a key component of their marketing plan. The way your potential customers seek information is through online content. The way to connect with these people is to engage in social media marketing. Be where the customer is!
Creating content can be challenging. Determining what is of value to your potential client is something we can help you with. Remember, the key to Social Media Marketing is frequent, relevant content that captures attention and entertains your audience.
If you need help developing a Content Strategy, contact JRS Mar/Com at 312-339-9359.
We help you #BeSeen & #Beheard.