You’ve Invested in Branding. Now What?

You’ve Invested in Branding. Now What?

You’ve invested in your brand, which is a huge step and congratulations are in order. A quality brand is essential to your business. It communicates your value to your customers and employees, helping them all feel part of something bigger. It also helps your business...
Merry Christmas; A Marketing Minefield

Merry Christmas; A Marketing Minefield

Merry Christmas; Managing Communication in a Marketing Minefield Who would’ve thought, a sincere wish for a happy holiday could be so fraught with peril. Many people see the words Merry Christmas and think of the kind sentiment normally associated with such a...