We Wrote a Blog. Did You Read It?

We Wrote a Blog. Did You Read It?

Have you seen our latest blog? It tells you everything you need to know about paid advertising—and how it gives you better data on your marketing.  Here’s the upshot on why a good digital marketing strategy includes paid advertising:  It puts you at the top...
You’ve Invested in Branding. Now What?

You’ve Invested in Branding. Now What?

You’ve invested in your brand, which is a huge step and congratulations are in order. A quality brand is essential to your business. It communicates your value to your customers and employees, helping them all feel part of something bigger. It also helps your business...
We Made a Video. Did You See It?

We Made a Video. Did You See It?

Did you see our new JRS Mar/Com video…about video marketing? If you haven’t, check it out. It’s just 45 seconds. Here’s why we’re blogging about a video to put video marketing in front of you: video is an increasingly powerful tool in the marketing toolbox. Why?...
Why Paid Ads Are Necessary for Better Data

Why Paid Ads Are Necessary for Better Data

What are your marketing goals? If like most businesses, you want to focus on elevating visibility, increasing traffic, and driving conversion, then you need a solid digital marketing strategy.  This can include paid advertising as well as owned and earned media....
Paid Advertising: Is It a Waste or a Win?

Paid Advertising: Is It a Waste or a Win?

Paid advertising is a proven tactic for driving traffic to your website and your social media channels, but it’s also complex. As a result, your paid advertising can very quickly become a money pit. When yours is a small business with a limited budget, you need to see...
What To Do When Disaster Strikes?

What To Do When Disaster Strikes?

Disaster can strike at any time, any place, and anywhere. Are you prepared for the communications fallout of unexpected adverse actions? Imagine for a moment if you will, a successfully run lead generation campaign with paid advertising support. All metrics pointing...