When a current client calls you with a request to create a website for a new product offering, existing knowledge of their offerings give you a solid head start.
That was the case with Maman Corp, a successful Elk Grove-based contractor that focuses on corporate spaces and interiors for clients in as many as 15 states. Seeing a need in the market for specialized audiovisual services contracting, Maman Corp’s leadership wanted to launch a new product offering, Maman AV.
The JRS Mar/Com team accelerated the process of building a website from scratch for the newest iteration, from site architecture to copywriting, photography and design for its new online presence. Each stage in the process has the potential to derail or delay a website launch. With our tight process management, the timeline can move much more quickly.
Our team dug right in, crafting a strategy and organizing potential content into a site map. We recommended that Maman A/V tell its story through three product lines: services, spaces, and specialties. After all, “audiovisual” can mean different things to different people. For one company, A/V is about creating presentation rooms and collaboration spaces to facilitate working and sharing at different office locations across the globe. For another, it’s about putting A/V technology to work to enhance a retail, restaurant, or hospitality space. In still other examples, specialty organizations—such as training centers, universities, or government entities—have unique needs. Maman AV was poised to deliver on a broad range of client needs; doing so required telling the story the right way, from the landing page to the contact page.
Architectural photography and a sleek, contemporary design turned the story into a digital presence. It’s concise, mobile-friendly, and reflects the consultative approach Maman AV takes in all aspects of the services offered. JRS Mar/Com was able to communicate via concise navigation, eye-catching design, and technical distinction.
Today, Maman AV has a tool that can be put to work in any aspect of its marketing and sales process, from first contact through transforming a lead into a client. The newest member of the Maman Corp family is off to a promising start in providing great technology made easier.
We hope you enjoy navigating Maman AV’s site and learning about other Small Business’s Doing Big Things in the Northwest Suburbs.